How brands can offer digital banking services with customised payment cards

Branded payment cards can be a great asset for your business. Your main aim may be to streamline financial solutions, but branded payment cards can also offer an innovative way to retain customers and improve brand loyalty.

As a ‘Banking as a Service’ provider, DiPocket takes care of your bespoke financial services and provides cards with your own branding for your team or customers. In this blog, we’ll look at these customised payment cards in more detail and see how they benefit your brand.

Improve customer loyalty with branded payment cards

A strong brand fosters trust and loyalty among customers – when customers see a brand they recognise and trust on their payment cards, it reinforces their confidence in the company. Branded payment cards simplify financial transactions and enhance the overall customer experience. By integrating your branding into everyday financial tools, you ensure that your brand remains at the forefront of your customers’ minds.

So, if you streamline your financial solutions to make disbursement of funds simpler and safer, adding your branding to the payment cards will reassure customers that they are in safe hands.

Likewise, if you introduce new employee benefits to your organisation, or introduce expenses payment cards, branded payment cards will reinforce the message that you are a responsible and caring employer.

Branded payment cards with BaaS

Branded payment cards are no longer just for large banks. With Banking as a Service (BaaS) providers like DiPocket, businesses can offer customised payment solutions without the complexities of traditional banking. BaaS enables companies to choose from various banking components, including expense cards, gift cards, and funds disbursement cards. DiPocket handles the regulatory processes, from payment processing to account management, allowing businesses to focus on their core operations.

Turnkey card issuing solutions for branded payment cards

DiPocket provides a comprehensive turnkey solution for branded payment cards. As a principal member of both Mastercard and VISA, DiPocket manages the entire card issuance process, ensuring compliance with stringent regulations. The result is a seamless and secure branded payment card solution that businesses can rely on.

Bespoke virtual and physical payment cards

We supply your choice of virtual or physical payment cards, all with your branding. The cards are authorised by Mastercard or VISA and are integrated with Google Pay™ and Apple Pay™ so your customers and employees can tap to pay securely with their Android or iOS devices.

Data insights from branded payment cards

One of the significant advantages of branded payment cards is the ability to gather valuable data insights. DiPocket fully integrates management of your customised cards into a powerful administrative portal allowing you to analyse customer behaviour and tailor your services accordingly. This data-driven approach can significantly enhance customer engagement and loyalty. Importantly, the customer relationship between you and the end user (your employee or customer) remains with you. Any user data you collect on card use will be under your control.

Branded payment cards from DiPocket

Branded payment cards are a powerful tool for businesses looking to enhance customer loyalty and streamline financial operations. With DiPocket’s comprehensive BaaS solutions, companies can offer customised payment cards without the complexities of traditional banking. By integrating branding into financial tools, businesses can keep their brand in front of customers, boosting engagement and loyalty.

Please get in touch to find out more about how branded payment cards can benefit your business, supporting customer and employee engagement.

The turnkey payment card issuing solution for your organisation

For the end user, payment cards are a simple way to send and receive funds. That’s why organisations across Europe are turning to virtual or physical payment cards to issue funds for payroll, expense management, gift incentives and more.

However, setting up and managing an in-house payment card issuing system is both expensive and time-consuming. DiPocket takes away this pain, providing a customisable card-issuing and payment solution that is simple and cost-effective for your organisation.

The benefits of payment card issuing through DiPocket

Payment card issuing requires significant investment in licencing and operational capabilities, typically handled by banks. Our solution gives you a bespoke payment card with Visa, Mastercard, Google Wallet and Apple Pay payment options, fully set up and supported by DiPocket.

We pay all licensing and regulatory fees

To issue a payment card, companies need an Issuing License from each service provider, such as Visa and Mastercard. Principal licences cost hundreds of thousands of euros a year, a fee that is unsustainable for most individual organisations. We pay all licensing and regulatory fees as part of DiPocket’s service to you.

We navigate complex financial regulations

DiPocket is not a bank, but is nevertheless subject to a complex range of regulations setting caps on fees and governing the payments and loans market across the EU. We keep on top of the requirements of the financial regulatory environment to ensure that your payment cards operate legally. In fact, some banks even come to us rather than setting up their own payment cards for employees!

We carry out personal checks

It is important that you do not distribute funds to certain individuals. We carry out the checks that protect you, including:

• Checking against lists for any politically exposed person (PEP)
• Checking against sanctions databases
• Money laundering checks.

Our fraud team is always active

With the exponential growth of financial fraud, individual payment card issuing providers could not hope to match the power of our dedicated anti-fraud team. We take the risk of fraud off your hands, and work tirelessly to improve security, including:

• Live monitoring of card usage
• Rapid response to suspect transactions
• Full investigations.

We process all card transactions

Every transaction on your payment cards is supported through our processing system. We track each and every payment as it is requested, sent to Visa or Mastercard for payment and returned through us. We deal with the approvals and fees at every stage so that you don’t have to. If there is a problem, we sort it out.

We give you the control you need

You have full control and visibility of transactions through our secure administrative portal. You can:

• Issue pre-paid physical or virtual cards with or without top-up permissions
• Control spend and have visibility as to what individuals are buying
• Add bespoke usage restrictions to prevent misuse of funds, including limiting spend to specified merchants or category codes.

We design and issue your branded virtual and physical cards

The design and manufacture of payment cards supported by Visa and Mastercard are, with good reason, strictly regulated. Our turnkey solution not only deals with the financial complexities of offering a white labelled payment system, but also sorts out the practicalities for you.

Versatile funds disbursement from DiPocket

DiPocket allows you to offer branded payment cards without the onerous demands of acting as a bank. We provide you with a quick and simple solution for the secure payment of funds, wherever and whenever you choose.

To find out more about issuing your own payment card solution please do get in touch with a member of the DiPocket team by clicking here.